Privacy Policy

1. Introduction

Weather Wizard Roofing & Guttering ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Data Controller

Weather Wizard Roofing & Guttering is the data controller responsible for your personal data.

3. Information We Collect

We may collect the following types of information:

3.1 Information You Provide

• Name and contact details (email, phone number, address)
• Property details relevant to our roofing services
• Communications you send to us

3.2 Information Collected Automatically

• Device information (browser type, operating system)
• IP address and approximate location
• Pages visited and time spent on our website
• Referral source (how you found us)

3.3 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and for advertising purposes. Please see our Cookie Policy for detailed information.

4. How We Use Your Information

We use your information for the following purposes:

• To provide and improve our roofing services
• To respond to your enquiries and provide quotes
• To send service-related communications
• To comply with legal obligations
• For marketing and advertising (with your consent), including measuring the effectiveness of our advertising campaigns

5. Legal Basis for Processing

Under UK GDPR, we process your data based on the following legal grounds:

• Consent: For marketing communications and non-essential cookies (including advertising cookies)
• Contract: To fulfil our contractual obligations when you request our services
• Legitimate Interests: To improve our services and website functionality
• Legal Obligation: To comply with applicable laws and regulations

6. Advertising and Microsoft Bing Ads

With your consent, we use Microsoft Bing Ads (Universal Event Tracking) to:

• Measure the effectiveness of our advertising campaigns
• Understand how users interact with our website after clicking our ads
• Show you relevant advertisements on Microsoft's advertising network

Enhanced Conversions

We may use enhanced conversion tracking, which involves collecting hashed (privacy-protected) contact information (such as email or phone number) when you complete certain actions on our website. This data is securely hashed before being sent to Microsoft and is used solely to improve conversion measurement accuracy. This processing only occurs with your consent.

Microsoft's Data Processing

Microsoft processes this data in accordance with their Privacy Statement. Microsoft is certified under the EU-US Data Privacy Framework.

7. Data Sharing

We may share your information with:

• Service providers: Companies that help us operate our business (e.g., web hosting, analytics)
• Advertising partners: Microsoft Advertising (with your consent)
• Legal authorities: When required by law or to protect our rights

We do not sell your personal information to third parties.

8. International Data Transfers

Some of our service providers (including Microsoft) may transfer data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as EU Commission adequacy decisions, Standard Contractual Clauses, or certification under recognised frameworks like the EU-US Data Privacy Framework.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:

• Customer records: 7 years after the last transaction (for legal/tax purposes)
• Marketing data: Until you withdraw consent
• Website analytics: 26 months

10. Your Rights

Under UK data protection law, you have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data (in certain circumstances)
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time (this does not affect the lawfulness of processing before withdrawal)

To exercise any of these rights, please contact us at privacy@weatherwizard.co.uk.

11. Managing Your Cookie Preferences

You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer. You can also configure your browser to block or delete cookies, though this may affect website functionality.

12. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

13. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date.

15. Complaints

If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):